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How knowledge can keep you from knowledge?
Before we go, actually, I go into this intellectual indulgence, lets ponder What Is Knowledge? And Why the Feck do we care Knowledge is the awareness and understanding of aspects of reality. It is the clear, lucid information gained through the process of reason applied to reality. An understanding of knowledge requires some grasp of…
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How twitter can teach us about Absolutism
But before we go into that, What the heck is Absolutism? Absolutism is a theory where unlimited, complete power is held by a centralized sovereign individual, with no checks or balances from any other part or person what so ever The word Absolutism came from From Latin absolutum: which means detached, independent, and completed. There…
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The Worst Advice you have ever heard About Brand Management
People involved in marketing will have to quickly adapt to the changes, in accordance to the market requirements. With fast digitalization, some of the marketing methods which used to work just before a couple of years have now become useless or redundant. The consumer landscape, and the ways in which we communicate, with our clients…
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10 Social Media Myths Debunked
It has been long since i wrote something, and this post has been in draft stage for far too long now. At last i could complete it and here is my thoughts on some myths that surrounds social media which i have come across while talking to clients. In addition to being the hot craze…
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10 Valuable Pointers on How to Brand a Company
Although branding is important for long-term growth, expansion, and success of any company, very few people really understand what it means. Well, branding is basically making your business stand out in the crowd, where people will be able to relate certain products or services exclusively to your company, despite you having many competitors. Unlike marketing,…
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10 Quick Tips about Branding In Marketing Management
If you were to look up 10 different places for what branding means, you may see 10 wildly different definitions. That is because branding is not well-understood by most businesses, which is why they don’t succeed in creating memorable products. Branding in marketing management is considered to be the primary goal of advertisements and promotions.…
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14 Misconceptions about Digital and Social Media Marketing
Social media is no doubt, one of the biggest platforms for promoting businesses. A few years ago, it was an optional add-on to an otherwise traditional marketing strategy. Today, it has become very essential, and is often the central aspect of all marketing strategies. Digital and social media marketing usage in B2B and industrial section is…
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15 Things about Meaning of Brand Management Your Boss Wants To Know
Working as a branding manager and reporting to a boss can be tough. Even the great ideas suggested by you in the past might have been swept under the rug. You might even start to believe that it is because the boss does not understand the importance or true meaning of brand management. However, most…
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10 Myths about Search Engine Optimization for Website
Whether you are new to the concept of search engine optimization for website or experienced in this field, you would have definitely come across a lot of myths and misconceptions about SEO. Amazingly, even in 2015, we hear bits of information that are completely misplaced, no longer relevant, or are simply erroneous. Myths can quickly…
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Dwaipayan Chakraborty 