Category: small business
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10 Valuable Pointers on How to Brand a Company
Although branding is important for long-term growth, expansion, and success of any company, very few people really understand what it means. Well, branding is basically making your business stand out in the crowd, where people will be able to relate certain products or services exclusively to your company, despite you having many competitors. Unlike marketing,…
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10 Quick Tips about Branding In Marketing Management
If you were to look up 10 different places for what branding means, you may see 10 wildly different definitions. That is because branding is not well-understood by most businesses, which is why they don’t succeed in creating memorable products. Branding in marketing management is considered to be the primary goal of advertisements and promotions.…
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10 Myths about Search Engine Optimization for Website
Whether you are new to the concept of search engine optimization for website or experienced in this field, you would have definitely come across a lot of myths and misconceptions about SEO. Amazingly, even in 2015, we hear bits of information that are completely misplaced, no longer relevant, or are simply erroneous. Myths can quickly…
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5 Tools Everyone in the Business-To-Business Marketing Industry Should Be Using
The business to business or B2B marketing strategies are targeted towards other businesses, rather than individual end customers. In this age of digital communication and super-fast networks, companies are trying to reach out to their client companies through various online media. You could also contact professional SEO companies to help you develop and manage the…
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Top 10 Steps for New Product Marketing Strategy
With the increasing competition in the field of marketing and promotions, you might be wondering about how to launch a new product in the market and hit the right chords with your prospective customers? In this post, we will discuss about the various steps that are involved in developing a new product marketing strategy. The…
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Brand B****es: Does your Brand have a Plot – How to turn your good customers to Great ones ?
In the previous post I was muttering about how would you justify your organic expenditure, and there was a point where i was assuming about average customer value and this factor depends on repeat sales which actually defines Great customers from Good customers. However, whatever you do, how much you do, if you want great…
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Soap, Sex, and SEO Traffic – The promise of free land. Or Is it So ?
Do you think the fabled organic traffic or aka SEO traffic is Free ?, I mean you are not paying the search engine for it. I know you will say that “yes I know its not free, I am paying the “content creator” the “SEO guy”, of-course its not free. But my question is, If…
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How Not To Die : Using Marketing in a Startup
Yes, I am using an intentional link baiting headline for my point – but across several conversations I had with startups, gurus about “0$ marketing of business,” it was clear that the real successful startups are all thinking beyond the traditional idea “content spraying” that is, creating a blurb and distribute it across all kinds…
Dwaipayan Chakraborty 