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5 Tools Everyone in the Business-To-Business Marketing Industry Should Be Using
The business to business or B2B marketing strategies are targeted towards other businesses, rather than individual end customers. In this age of digital communication and super-fast networks, companies are trying to reach out to their client companies through various online media. You could also contact professional SEO companies to help you develop and manage the…
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10 Quick Tips to Leverage the Power of Social Media Marketing
Social media marketing has now become a very important part of internet marketing and promotions. Thousands of companies are able to attract a lot of customers with the power of social media marketing, though popular networking websites like FaceBook, Google+, LinkedIn, and Twitter. If you have still not started promoting your business through social networks,…
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Top 10 Steps for New Product Marketing Strategy
With the increasing competition in the field of marketing and promotions, you might be wondering about how to launch a new product in the market and hit the right chords with your prospective customers? In this post, we will discuss about the various steps that are involved in developing a new product marketing strategy. The…
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3 Points that will make you spend money on Social Media
Consider this: How did you buy a car 6 or 7 years ago ? You would methodically pare down the available choices until he arrived at the one that best met his criteria. A dealer would reel him in and make the sale. The buyer’s relationship with both the dealer and the manufacturer would typically…
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Eat, S**t, Sleep: Let your Customers Sell You ! – Referral Marketing – the New age Dark Horse
You know, it is better to be lazy in Digital marketing world. Because if you are lazy, you will find out ways to get your goal achieved without breaking a sweat. Have you ever thought that If those people who have already purchased from you, sends in at least two of their friends to your…
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Brand B****es: Does your Brand have a Plot – How to turn your good customers to Great ones ?
In the previous post I was muttering about how would you justify your organic expenditure, and there was a point where i was assuming about average customer value and this factor depends on repeat sales which actually defines Great customers from Good customers. However, whatever you do, how much you do, if you want great…
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Soap, Sex, and SEO Traffic – The promise of free land. Or Is it So ?
Do you think the fabled organic traffic or aka SEO traffic is Free ?, I mean you are not paying the search engine for it. I know you will say that “yes I know its not free, I am paying the “content creator” the “SEO guy”, of-course its not free. But my question is, If…
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How Not To Die : Using Marketing in a Startup
Yes, I am using an intentional link baiting headline for my point – but across several conversations I had with startups, gurus about “0$ marketing of business,” it was clear that the real successful startups are all thinking beyond the traditional idea “content spraying” that is, creating a blurb and distribute it across all kinds…
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How Moz made $1 Million with One Landing Page & A Few Emails
I always find myself coming back to this case study for one simple reason: If you want to sell more stuff, you have to find out what’s working for your paying customers—and find out what’s holding your non-paying customers back. In this study, Conversion Rate Experts started by interviewing Moz’s paying customers, free-trial customers, and…
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Dwaipayan Chakraborty 