Category: social media
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How long are we not going to Admit Our Confirmation Bias?
Scenario 1: You Have logged in Instagram, to check your feed, and just like that, fifteen minutes zaps by! Scenario 2: You have logged in to YouTube, and you keep on viewing the videos that are being dished out to you, endlessly just to realise that it’s already 3 am! We All have gone through…
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10 Social Media Myths Debunked
It has been long since i wrote something, and this post has been in draft stage for far too long now. At last i could complete it and here is my thoughts on some myths that surrounds social media which i have come across while talking to clients. In addition to being the hot craze…
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14 Misconceptions about Digital and Social Media Marketing
Social media is no doubt, one of the biggest platforms for promoting businesses. A few years ago, it was an optional add-on to an otherwise traditional marketing strategy. Today, it has become very essential, and is often the central aspect of all marketing strategies. Digital and social media marketing usage in B2B and industrial section is…
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10 Quick Tips to Leverage the Power of Social Media Marketing
Social media marketing has now become a very important part of internet marketing and promotions. Thousands of companies are able to attract a lot of customers with the power of social media marketing, though popular networking websites like FaceBook, Google+, LinkedIn, and Twitter. If you have still not started promoting your business through social networks,…
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3 Points that will make you spend money on Social Media
Consider this: How did you buy a car 6 or 7 years ago ? You would methodically pare down the available choices until he arrived at the one that best met his criteria. A dealer would reel him in and make the sale. The buyer’s relationship with both the dealer and the manufacturer would typically…
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Eat, S**t, Sleep: Let your Customers Sell You ! – Referral Marketing – the New age Dark Horse
You know, it is better to be lazy in Digital marketing world. Because if you are lazy, you will find out ways to get your goal achieved without breaking a sweat. Have you ever thought that If those people who have already purchased from you, sends in at least two of their friends to your…
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How can I generate website traffic with $0 marketing budget, Have Already done all general stuff, but no avail – Part 2?
Continued from Part 1 I will assume that you went through the first part, if not you can go through it here, now getting right on to it :- The second method is Being the platform yourself. Being the Platform Stop thinking about your product or platform as the story. We’ll start this one with…
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How can I generate website traffic with $0 marketing budget, Have Already done all general stuff, but no avail – Part 1?
I will assume you did the traditional stuff at a reasonable level. This means you have identified your target audience, the channels you can use to reach them and most importantly your messaging which clearly identifies your value proposition (what’s the benefit of using your product/problem you’re solving) and differentiation from competitors. So lets get…
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Authorship and the Invisible Blogger: Should you find your audience, or let your audience find you?
The web cares about CONTENT, not necessarily authors and in our frenzy to write and distribute content, we may be creating more and more work only to become less andless visible. Are you getting lost in the ether of the blogosphere? Are we writing content that benefits others while our own authorship gets buried? It…
Dwaipayan Chakraborty 