Category: start ups
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10 Valuable Pointers on How to Brand a Company
Although branding is important for long-term growth, expansion, and success of any company, very few people really understand what it means. Well, branding is basically making your business stand out in the crowd, where people will be able to relate certain products or services exclusively to your company, despite you having many competitors. Unlike marketing,…
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5 Tools Everyone in the Business-To-Business Marketing Industry Should Be Using
The business to business or B2B marketing strategies are targeted towards other businesses, rather than individual end customers. In this age of digital communication and super-fast networks, companies are trying to reach out to their client companies through various online media. You could also contact professional SEO companies to help you develop and manage the…
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Brand B****es: Does your Brand have a Plot – How to turn your good customers to Great ones ?
In the previous post I was muttering about how would you justify your organic expenditure, and there was a point where i was assuming about average customer value and this factor depends on repeat sales which actually defines Great customers from Good customers. However, whatever you do, how much you do, if you want great…
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Soap, Sex, and SEO Traffic – The promise of free land. Or Is it So ?
Do you think the fabled organic traffic or aka SEO traffic is Free ?, I mean you are not paying the search engine for it. I know you will say that “yes I know its not free, I am paying the “content creator” the “SEO guy”, of-course its not free. But my question is, If…
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How Not To Die : Using Marketing in a Startup
Yes, I am using an intentional link baiting headline for my point – but across several conversations I had with startups, gurus about “0$ marketing of business,” it was clear that the real successful startups are all thinking beyond the traditional idea “content spraying” that is, creating a blurb and distribute it across all kinds…
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How can I generate website traffic with $0 marketing budget, Have Already done all general stuff, but no avail – Part 3?
Continued from Part 2 I will assume that you went through the first part and the second part, if not you can go through the first part Here, and the Second part here, now getting right on to it :- The third method is Be the David. 3. Be the David It’s not that you…
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How can I generate website traffic with $0 marketing budget, Have Already done all general stuff, but no avail – Part 2?
Continued from Part 1 I will assume that you went through the first part, if not you can go through it here, now getting right on to it :- The second method is Being the platform yourself. Being the Platform Stop thinking about your product or platform as the story. We’ll start this one with…
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How can I generate website traffic with $0 marketing budget, Have Already done all general stuff, but no avail – Part 1?
I will assume you did the traditional stuff at a reasonable level. This means you have identified your target audience, the channels you can use to reach them and most importantly your messaging which clearly identifies your value proposition (what’s the benefit of using your product/problem you’re solving) and differentiation from competitors. So lets get…
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What are the top 6 worst things you can do for your start up early on?
1. Hire a law firm and end up burning cash .. very bad investment and advice. Learning : Just because another fellow entrepreneur hired this big shot law firm, you shouldn’t. 2. Thinking that Market research is talking to friend and family. Not talking to real users specifically asking them if they would PAY ……
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What are the free (or close to free) resources for entrepreneurs?
In terms of reading and learning, there is a ton of accumulated wisdom available on the Web for free thanks to the efforts of many veteran entrepreneurs, angels, VCs, lawyers, CPAs, and others. I’ll produce my “Top 15” list of favorites here: – the focus is heavily on early-stage startups in consumer Web, mobile apps,…
Dwaipayan Chakraborty 