Category: social media

• Trying to Use Social to Generate Sales… Don’t Make Selling Social

  Many say we can’t assess social-marketing endeavors directly, others profess that if we can’t accredit a ROI then we shouldn’t be doing it. But perhaps we are altogether overlooking the fact, possibly the hitch is not if social worth can be calculated in dollars. Maybe the matter is that we cannot quantify the objectives in…

  DC

  28th Apr 2014

  Marketing, social media