Category: Google Adwords
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How Moz made $1 Million with One Landing Page & A Few Emails
I always find myself coming back to this case study for one simple reason: If you want to sell more stuff, you have to find out what’s working for your paying customers—and find out what’s holding your non-paying customers back. In this study, Conversion Rate Experts started by interviewing Moz’s paying customers, free-trial customers, and…
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Making Copy Action Oriented Causes 93% More People to Click “Add to Cart”
Now that you have your website/product online and you have your Ads running too, to get targeted traffic to your website, its high time that you make sure that your paid visitor actually “PAYS” you that is they buys your product aka gets converted. In this series I will discuss a few Awesome conversion optimization…
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What is the average industry CPC (or CPM) price paid by e-commerce companies in India and what is the average CPA as a result?
Don’t mean to give a cop-out answer – but these numbers really do vary by industry and also by the age / history of the site in question and the expertise of the people driving the optimisation on the site. That said, here are a few numbers I’ve seen at different e-com businesses here in…
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What works best: PPC or SEO?
It all depends. What are your goals, budget & timeline? SEO Pros & Cons: SEO often cost less than PPC (if you are using an agency) as there is no ad spend SEO is a long term strategy, don’t expect rapid gains SEO can be less volatile then PPC SEO can provide more long term…
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How do you improve Quality Score on AdWords ?
The more PPC I manage, the more I’ve come to believe that Quality Score is mostly a function of click thru rate (CTR) and account history. Quality Score is mostly a click probability calculation. If a keyword-ad combination has a high CTR, it usually receives a perfect quality score. However, it takes time to earn…
Dwaipayan Chakraborty 